While content is key, the medium through which ideas are communicated is also important. There is a wing of the Workshop called the Innovation Lab that focuses on staying at the forefront of emerging technology and thinking about how each new device that hits the market can be used to help children learn. In fact, Sesame Street’s tech experts are often speakers at the Consumer Electronic Show. Parente tells me that developers hardly ever think about preschoolers, so by partnering with technologists early on, they are able to adapt new technologies to meet children’s needs. “The great thing is that when they perfect that technology, we’re right there about to have products that can launch.”
This is so cool that Sesame Street does this. No wonder they’ve stayed relevant all these years. It makes you wonder how many media outlets would be facing obsolescence if they had done the same thing.